Yara Has You Covered

The Problem: Yara is one of the biggest crop performance companies in the world. In North America, however, they were a new player returning to a crowded market after a spending a few decades focusing their efforts in Europe, Asia, and South America.

The Solution: Build awareness through their flagship product YaraVita PROCOTE and its unique oil-based micronutrient coating. Once we established a baseline of awareness through cost-efficient social media campaigns, we began introducing their other popular, proven products: YaraVera AMIDAS, a hard-to-crack granule that contains Nitrogen and Sulfur, and Yara Calcium Nitrate, which extends the life of various crops.