SIMPAS Pit Swap

The Problem: SIMPAS is a new planter attachment poised to elevate precisions agriculture through the pinpoint application of multiple crop inputs, liquid and granular, at once. So how do you explain what SIMPAS is, demonstrate its value, and do it all in a tiny 10x10 corner of a booth? Bright lights, loud noises, and the thrill of victory. That’s how.

The Solution: Pit Swap is an interactive game designed to turn some heads and give farmers hands-on experience with equipment features at Commodity Classic, the ag industry’s largest trade show. Pit Swap let players interact with SIMPAS’s main feature, the ease and speed with which products can be swapped and replaced in the field. Over the course of three days, people began crowding around in an effort to have their name atop the leaderboard, and while they waited, SIMPAS reps were able to have one-on-one time with bookoos of qualified leads.