Let’s Talk Cotton

The Problem: The Cotton Board wanted to ride the momentum of the previous year’s Forever Cotton campaign and expand our storytelling platform by featuring more stories with consumers and stakeholders. Then the world shut down.

The Solution: Pivot. With travel off the table, we shifted our focus to a different mode of storytelling, using animation to illustrate the many ways the Cotton Board was still working on behalf of growers to keep U.S. cotton competitive on the global marketplace. So what all is the Cotton Board up to? Let’s talk about it.