Heart of Memphis

The Problem: While in a meeting for something unrelated, the owner of the agency mused that, “We should do something cool for the [Memphis] Grizzlies in the playoffs.” The first game was two days away.

The Solution: Thankfully, two coworkers and I had a slow schedule. One grabbed his camera, the other his car, and we set out to every outdoor court we knew of in Memphis. I wrote a script, but eventually tossed it after a chat with my colleague. He was a long-time local PR pro who remembered two Memphises: one pre-Grizzlies, and the one ever since. It made more sense to turn the mic toward him, hit record, and ask some questions. We posted it to our personal channels and shared it with friends who shared it with friends. It wound up getting a few thousand views, and the Grizzlies even shared it on twitter.

Grit and Grind indeed.