See the Science

The Problem: Cytozyme had a 40-year track record of boosting crop strength in Europe, Asia, and South America with their biological plant health products. In North America, however, they were relatively unknown and without a major distribution partner to service the Midwest row crop audience.

The Solution: Cytozyme’s science is their differentiator. After a tour of their North American lab, it became clear that the white coats scattering about were on a different level when it came to developing their natural plant performance product. So we put the science front and center in an integrated campaign that kicked off at Commodity Classic, the ag industry’s biggest annual trade show. There we created an interactive lab experience, complete with live demos, Q&A sessions for growers and media members, and more. We built on the momentum of the Cytozyme lab experience with a multi-channel campaign that not only introduced Cytozyme as a legit player in crowded market, but also helped secure a much-needed North American distributor.