A Farm In the City

The Problem: Agricenter International is the agricultural hub of the Mid-South, hosting more than 1.3 million visitors and generating a $500+ million economic impact annually. They do some pretty groundbreaking work through R&D with the ag industry’s biggest players, but if you looked at their old branding, it doesn’t exactly reflect “cutting edge.”

The Solution: A new brand that felt as substantial and innovative as the The Agricenter’s (as it’s locally known) impact on the industry. What we developed was a brand centered around its three main pillars, research, education, and conservation, that reflects vibrance and versatility as the grounds themselves, using inviting photography and language that connects and engage the brand with its individual audiences.